How To Create And Market Info Product 101
By : Deen Bahri
When I first heard the word info product, all I can think of is e-book. But that is only a tiny fraction of what an info product can be.
In a nutshell, info products are all products that conveys any sort of information and that includes everything whether written, audio or video and even braille format (for the blind).
Now what the experts say is that the easiest way to create an info product is to make a recording of an interview about something of value. Better still if the recording was a video recording.
Why? Because from a video recording, multiple products can be created.
Here's a list of info product that can come out of it (in physical or downloadable form):
a. Video product (the obvious one) - packaged in a DVD or downloadable movie format
b. Audio product only - stripping out the video and only take the audio using specialized softwares or hire experts to do it.
c. E-book - transcribe the interview by yourself or have someone else do it for you
d. Mini report - break up the transribe interview into several mini reports, for example like one report per chapter of the ebook.
e. 'Articlized' - break up the interview into small chunks of 300 - 500 words articles
And what can you do with these products? Well you can sell them and part of them you can use in your promotion and marketing endeavors.
Here is what I see the experts normally do....
Step 1: They use 3-5 articles for article marketing. They will submit them to article directories like ezinearticles.com, goarticles.com, articlecity.com and others.
Step 2: They never forget to include their signature files where they will include the website or blog to their landing page or directly to the salesletter of their info product.
Step 3: They will offer a free sample of the e-book or mini report in exchange for visitors name and e-mail.
Step 4: They will follow-up via e-mail marketing, giving information that entices the subscribers to buy the complete e-book where the audio/video may be bought as a bonus discount - which is normally known as one-time-offers or OTO.
Step 5: They may offer a second series of info product on the same topic or niche but with advance informations, more depths and more resources.
Now you have a guideline of how to create info product and how to market them. But knowing how to create info product is well and good but most are not saleable or few are sold.
To find out "How To Create Best Selling Info Product Instantly of Your Own" check out http://www.onlinesuccessrevealed.com
About the Author
Deen Bahri believes everyone can succeed. Teaming up with his mentor, showing others how to create instant best selling info product at http://www.onlinesuccessrevealed.com
http://www.AdSenseThai.Net
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